Avnet signs European distribution agreement with Wi-Fi and Bluetooth leader Roving Networks

Avnet Embedded announced it has signed a Europe-wide agreement with Roving Networks, a leading manufacturer of ultra-low power Bluetooth and Wi-Fi modules, serial adaptors and custom wireless platforms. The agreement adds a comprehensive range of Wi-Fi and Bluetooth solutions to the Avnet Embedded portfolio, including the popular RN-131G which is a complete TCP/IP solution in a compact surface mount package and the multitude of serial interfaces supporting RS232, RS422, RS485 in a range of surface mount, thru-hole and packaged configurations. Roving Network's robust software API eliminates the need for software drivers and simplifies development while providing, low power, high quality wireless connectivity at cost competitive prices.

"Avnet Embedded has an outstanding reputation for a proactive sales force and strong technical support organisation," explained Mike Conrad, CEO and President of Roving Networks. "This relationship significantly strengthens our presence throughout Europe."

Martin Brooks, vice president, Avnet Embedded, added: "Roving Wi-Fi devices allow Avnet Embedded to competitively address the Wi-Fi market with a fully featured TCP/IP enabled product, giving cost, power and size benefits over alternative solutions. With the range of packaging options, we really have something to address all requirements at very cost-effective price points."

Alastair Worth, marketing director Wireless, Avnet Embedded, added, "Roving serial adapters add wireless connectivity to any device. Whether it's simple point to point cable replacement or an internet enabled application, Roving Networks products give our customers an advanced connectivity option that is complementary to our existing portfolio."